Historic Hotels Annual Conference

October 28 – 31, 2025

Monday, October 27, 2025

3:00 PM
History Tour of the Fairmont Olympic Hotel (1924)

Tuesday, October 28, 2025

9:00 AM
Roundtable 01: Milestones That Matter: Celebrating Historic Hotel Anniversaries with Impact and Elegance
Track: Roundtable: Session 1
Roundtable 01: Reviewing Your Hotel’s History Copy
Track: Roundtable: Session 1
Roundtable 01: The Power of Non-Profit Partnerships: Driving Primed Cultural Traveler Audiences to Historic Hotels
Track: Roundtable: Session 1
9:45 AM
Roundtable 02: Crafting Captivating Profiles: A Guide for Maximizing Your Hotel’s Visibility
Track: Roundtable: Session 2
Roundtable 02: Crafting Legacy: Writing an Impactful Hotel Page for the Historic Hotels of America Member Directory
Track: Roundtable: Session 2
Roundtable 02: Understanding the Historic Hotels of America Program Standards
Track: Roundtable: Session 2
10:30 AM
Roundtable 03: History Meets Hashtag: Using Social Media to Elevate Historic Hotels as Icons of Heritage Luxury
Track: Roundtable: Session 3
Roundtable 03: Hotel Strategies for Reducing Cancellations and No-Shows
Track: Roundtable: Session 3
11:15 AM
Roundtable 04: Making the Most of the List: Maximizing Visibility Through the Top 25 Historic Hotels List
Track: Roundtable: Session 4
Roundtable 04: Shifting OTA Markets to Direct Bookings via I Prefer Hotel Rewards
Track: Roundtable: Session 4
Roundtable 04: Welcome for New Members
Track: Roundtable: Session 4
1:00 PM
Exhibitor and Sponsor Meetings with Hoteliers
Historic Hotels Annual Conference Hospitality Desk
3:00 PM
History Tour of the Fairmont Olympic Hotel (1924)
6:30 PM
A Pacific Northwest Welcome

Wednesday, October 29, 2025

7:00 AM
Breakfast & Tradeshow
8:10 AM
Wednesday: General Session 1
10:10 AM
Networking Coffee Break & Tradeshow
10:40 AM
Wednesday: General Session 2
12:30 PM
Welcome and Celebration of New Members Lunch
1:45 PM
Academy 01: From Inspiration to Booking: Navigating the New Customer Journey in the Age of AI
Track: Academies: Session 1
Academy 02: Unlocking Value: Leveraging Federal and State Tax Credits for Historic Hotels & Adaptive Reuse
Track: Academies: Session 1
Academy 03: How to Create a Winning Business Strategy in 2026 – Your CoStar + STR Benchmark Data
Track: Academies: Session 1
Academy 04: Culinary Innovation Trends through Sustainability
Track: Academies: Session 1
2:30 PM
Academy 05: Capturing Wellness Trend in the Hotel Industry: Understand Wellness Hotel and Wellness-Seeking Customers
Track: Academies: Session 2
Academy 06: Beyond Familiarity: Using Guest Data to Drive Connection, Revenue, and Repeat Business
Track: Academies: Session 2
Academy 07: The New Guest Blueprint: Why Experience is the Ultimate Amenity
Track: Academies: Session 2
Academy 08: Excellence in Effervescence: A Deep Dive into the Diverse World of Sparkling Wine
Track: Academies: Session 3
3:15 PM
Networking Break & Tradeshow
6:00 PM
Reception and Dinner – Celebrating the History of the Fairmont Olympic Hotel