Melinda Smith is an Associate Partner at McKinsey & Company, where she advises leading travel and hospitality brands on growth strategy, customer engagement, and commercial transformation. With deep expertise in loyalty, personalization, and driving customer lifetime value, Melinda helps companies unlock meaningful, measurable results in a rapidly evolving landscape.

Before joining McKinsey, Melinda was in product and brand marketing at Sabre Hospitality, giving her firsthand insight into the intersection of technology, guest experience, and brand performance. Her work blends strategic rigor with a passion for elevating the guest journey—making her a trusted advisor to hospitality leaders navigating change.