Full Name
Christina G. Chi
Business Title
Ph.D., Professor
Company
School of Hospitality Business Management, Carson College of Business, Washington State University
Speaker Bio
Dr. Christina G. Chi is Professor at the School of Hospitality Business Management (SHBM) at the Carson College of Business (CCB), Washington State University (WSU). Her area of research includes customer experience and destination marketing in cultural and heritage sites, sustainability and wellbeing in tourism & hospitality industry, and food and wine consumption behavior. Dr. Chi is the recipient of the 2025 Michael D. Olsen Research Achievement Award. This annual award recognizes someone who has made a significant contribution to the body of knowledge in hospitality/tourism through sustained and focused research; and is known for their commitment to graduate education and mentoring.
Dr. Chi is well published in top-tier tourism/hospitality journals. Her research has high impact and is widely cited (Google scholar profile: https://scholar.google.com/citations?user=LpMZgwwAAAAJ&hl=en). She is included in the world’s top 2% most cited scientists’ list (career-long and single-year) for consecutive years. Her research has been featured in major international media including Forbes, Yahoo, the Telegraph, Daily Express, and major TV networks including KIRO-TV (CBS affiliate), KOMO-TV (ABC affiliate) and KGW-TV (NBC affiliate) (LinkedIn Profile: https://www.linkedin.com/in/christina-g-chi-2282627a/). She is also frequently interviewed by the media on tourism and hospitality related issues, including CGTN America, CNN, BBC World and others (LinkedIn Profile: https://www.linkedin.com/in/christina-g-chi-2282627a/).
Dr. Chi is regularly invited by universities in various parts of the world as a visiting professor and guest lecturer to collaborate on research and teaching, and as external reviewer for their faculty promotion. Dr. Chi is Senior Research Fellow for School of Tourism and Hospitality, University of Johannesburg, South Africa; Research Fellow for International Center for Sustainable Tourism and Hospitality, University of Mauritius, Mauritius. Dr. Chi was inducted into International Association for China Tourism Studies (IACTS) as a fellow in 2020. She has been appointed Adjunct professor at Faculty of Social Sciences and Leisure Management, Taylors University, Malaysia, and at School of Liberal Arts, Macau University of Science and Technology, Macau, SAR. Additionally, Dr. Chi is frequently invited by research foundations in various countries to review and assess grant proposals, including U.K., Denmark, France, Croatia, and Hong Kong. She was appointed in 2021 and reappointed in 2024 as Member of the Business Studies Panel of the Research Grants Council (RGC) of Hong Kong, SAR.
Dr. Chi serves on the editorial boards for several hospitality/tourism journals and reviews papers regularly for top-tier hospitality/tourism journals. She also served on the board of Greater Western Chapter of Travel and Tourism Research Association (GWTTRA) and on several committees of the International Council of Hotel, Restaurant and Institution Education (ICHRIE).
At WSU, Dr. Chi was appointed SHBM fellow in 2021. She was a recipient of CCB Dean’s Excellence Award (2017), Outstanding Faculty Research Award (2019), WSU Academic Advisor of the Year award (2025). She was nominated to WSU Provost Leadership Academy in 2021. She has been sitting on WSU Provost Advisory Committee on Promotion & Tenure since 2021.
Dr. Chi is well published in top-tier tourism/hospitality journals. Her research has high impact and is widely cited (Google scholar profile: https://scholar.google.com/citations?user=LpMZgwwAAAAJ&hl=en). She is included in the world’s top 2% most cited scientists’ list (career-long and single-year) for consecutive years. Her research has been featured in major international media including Forbes, Yahoo, the Telegraph, Daily Express, and major TV networks including KIRO-TV (CBS affiliate), KOMO-TV (ABC affiliate) and KGW-TV (NBC affiliate) (LinkedIn Profile: https://www.linkedin.com/in/christina-g-chi-2282627a/). She is also frequently interviewed by the media on tourism and hospitality related issues, including CGTN America, CNN, BBC World and others (LinkedIn Profile: https://www.linkedin.com/in/christina-g-chi-2282627a/).
Dr. Chi is regularly invited by universities in various parts of the world as a visiting professor and guest lecturer to collaborate on research and teaching, and as external reviewer for their faculty promotion. Dr. Chi is Senior Research Fellow for School of Tourism and Hospitality, University of Johannesburg, South Africa; Research Fellow for International Center for Sustainable Tourism and Hospitality, University of Mauritius, Mauritius. Dr. Chi was inducted into International Association for China Tourism Studies (IACTS) as a fellow in 2020. She has been appointed Adjunct professor at Faculty of Social Sciences and Leisure Management, Taylors University, Malaysia, and at School of Liberal Arts, Macau University of Science and Technology, Macau, SAR. Additionally, Dr. Chi is frequently invited by research foundations in various countries to review and assess grant proposals, including U.K., Denmark, France, Croatia, and Hong Kong. She was appointed in 2021 and reappointed in 2024 as Member of the Business Studies Panel of the Research Grants Council (RGC) of Hong Kong, SAR.
Dr. Chi serves on the editorial boards for several hospitality/tourism journals and reviews papers regularly for top-tier hospitality/tourism journals. She also served on the board of Greater Western Chapter of Travel and Tourism Research Association (GWTTRA) and on several committees of the International Council of Hotel, Restaurant and Institution Education (ICHRIE).
At WSU, Dr. Chi was appointed SHBM fellow in 2021. She was a recipient of CCB Dean’s Excellence Award (2017), Outstanding Faculty Research Award (2019), WSU Academic Advisor of the Year award (2025). She was nominated to WSU Provost Leadership Academy in 2021. She has been sitting on WSU Provost Advisory Committee on Promotion & Tenure since 2021.
