Every hotel has a story to tell—sometimes it’s hidden in old photographs, menus, or guest books; other times it lives in the memories of long-time staff or in the architecture itself. But how do you turn those fragments into a meaningful narrative that engages your guests and enhances your property’s identity?

In this seminar, we’ll explore practical steps for uncovering, verifying, and celebrating your hotel’s history. You’ll learn how to move from research to storytelling, and from storytelling to creating memorable guest experiences.  Whether your historic hotel is decades or centuries old, you’ll come away with tools to transform your history into a unique guest experience that strengthens brand loyalty, sparks media interest, and adds value across your operation.

 What You will Learn:

Explore practical steps for uncovering, verifying, and celebrating your hotel’s history

Learn how to identify reliable resources, build a foundational narrative, and gather archival objects or historic assets

Discover creative, low- to no-cost ways to share your story—such as themed cocktails, spa treatments, and staff storytelling

Examine revenue-generating opportunities and partnerships that turn history into a business advantage