Ted Wright is the CEO of FIZZ, a pioneering word-of-mouth marketing agency. With over 25 years of experience, he has advised global brands and historic institutions alike on how to harness the most effective form of marketing: conversations between people who trust each other. Ted’s groundbreaking work with Pabst Blue Ribbon inspired Malcolm Gladwell’s first New Yorker article on word-of-mouth. An MBA graduate of the University of Chicago, Ted is recognized as one of the foremost experts on how ideas spread, and his insights have helped companies from Anheuser-Busch to Crocs turn authentic storytelling into sustainable growth. Besides his storied history in building brands like PBR, Fireball, Crocs, Chipotle, ButcherBox, Sugarland, Tommy John, and JetBlue, it is also of interest that, in his lifetime, Ted has stayed in 48 of our Historic Hotels.