The pace of innovation in marketing has accelerated, driven by advancements in artificial intelligence and the coming of age of GenZ. Beneath the surface of the headlines, cyclical forces are pushing the pendulum of consumer preference back to boutique and independent hotels and resorts. For the astute marketer, there are new and powerful tools for gaining market share and building a base of business that can sustain a property through the difficulties of economic uncertainty.

What You Will Learn:

Shifting Paths: How the customer journey has transformed over the past 24 months—and why it matters more than ever

AI’s Disruption: The specific ways AI is reshaping hospitality marketing and redefining guest acquisition Insights into the latest global trends and new tendencies in historic hotel photography

Smart hotel strategies: How innovative hotels are leveraging these changes to discover and win new guests

What’s next: Emerging AI trends set to impact the hospitality industry in the near future

Warning signs: Potential risks and pitfalls independent hotels must watch out for in this evolving landscape