From chef-driven experiences to trend-worthy launches, culinary PR is all about creating craveable narratives that drive buzz and build brand loyalty. This session explores how to position your culinary offerings for maximum impact–whether it is securing media coverage, crafting influencer partnerships, or designing events that spark conversation. Learn how to tell stories that go beyond the plate and turn your food and beverage program into a powerful brand ambassador.

What You Will Learn:

How to craft compelling culinary stories that resonate with media and audiences

Strategies to build strong partnerships with chefs, mixologists, and influencers

Techniques for designing buzzworthy events that spark conversation and coverage

Ways to leverage food trends and seasonal opportunities to keep your brand relevant

Tips for turning everyday menu items into memorable PR moments