Ali Daniels is an award-winning marketing executive and storyteller with a career spanning sports, consumer brands, and destination marketing. She began with the Seattle SuperSonics and Seattle Storm before moving into marketing roles at ScreenLife Toys and Tully’s Coffee. She then transitioned to agency work, further sharpening her strategic expertise.

Before joining the Seattle Kraken as Senior Vice President of Marketing, Ali served as Chief Marketing Officer at Visit Seattle, where she led marketing, design, PR, international tourism, and cultural tourism initiatives.

At the Kraken, she currently oversees Brand, Marketing, Fan Development, and Video & Motion Graphics Production, helping shape the voice and vision of one of the NHL’s newest and most dynamic franchises. Founded in 2021, the Seattle Kraken are a professional ice hockey team based in Seattle. The Seattle Kraken compete in the National Hockey League as a member of the Pacific Division in the Western Conference.