Most hoteliers believe they know their guests–but in today’s data-driven world, familiarity isn’t enough. This session explores how modern solutions can help historic hotels unlock the value of the data you already collect to create intelligent, revenue-generating personalization.
 

You’ll learn the value of using guest data from multiple systems–PMS, POS, marketing, loyalty–and transform it into actionable insights that empower every department. From curating personalized offers to optimizing F&B promotions and driving direct bookings, we’ll show how data can fuel both meaningful guest experiences and measurable business outcomes.

Whether you’re looking to increase ancillary revenue, boost repeat visits, or simply serve your guests more thoughtfully, this session will give you the inspiration to turn guest knowledge into a lasting impact.

What you will learn:

How to improve guest experiences through personalization

How to break down silos between different systems and departments

How to leverage your guest data to increase revenue