For historic hotels, reputation has always been a powerful driver of guest choice. In today’s noisy digital world, the authentic stories guests tell about your property travel further and faster than any ad campaign. This session explores how hoteliers can turn their unique history, heritage, and hospitality into compelling word-of-mouth that drives sales and increases guest nights.

What You Will Learn:

The Mechanics of Influence: Why word-of-mouth remains the most powerful form of marketing in hospitality, and how it translates into measurable revenue

Finding Your Talkers: How to identify and equip the guests most likely to share your story with credibility and impact

Storytelling with Soul: Techniques for highlighting the history, character, and guest experiences that make historic hotels unforgettable

From Buzz to Bookings: Proven strategies for converting conversations into room nights and repeat visits

Avoiding the Traps: Common mistakes hotels make when chasing trends instead of building lasting guest advocacy