Name
Academy 13: Unlocking the Power of Metasearch: Driving Direct Hotel Bookings
Date & Time
Thursday, October 30, 2025, 2:30 PM - 3:15 PM
Speakers
Description
What You Will Learn:
The fundamentals of metasearch and its role in driving direct bookings
How to reduce OTA reliance and capture more profitable business
Why pay-per-stay models can outperform cost-per-click
How to optimize bids to align with your property’s unique goals
Key factors that impact impression share, click-through rate, and conversion on metasearch channels
Session Type
Academies: Session 4