In today’s rapidly evolving media landscape, the integration of artificial intelligence is transforming how brands craft, distribute, and safeguard their narratives. This session explores practical ways PR professionals can leverage AI to stay ahead while maintaining authenticity and control.

What You Will Learn:

How to track narratives and audience sentiment with AI

Strategies to keep influencers on-message and brand-aligned

Ways to design newsworthy events that drive media and audience engagement

Techniques to turn potential crises into opportunities for visibility and trust-building