Historic Hotels Annual Conference
Monday, October 9, 2023
2:00 – 3:30 p.m. History Tour of The Wigwam (established 1929)
Location: Sun Lounge
Tuesday, October 10, 2023
8:15 – 11:45 a.m. Member Refresh, Update, and Briefing – Sponsored by Nestle Waters
For owners and senior leadership as well as hoteliers new to their historic hotel or of hotels newly inducted into Historic Hotels of America. Learn about the latest digital marketing, website, PR, revenue, and strategic partnerships, initiatives, and programs and how to maximize your many benefits from your historic hotel’s membership in Historic Hotels of America.
Location: Ozanne Room
1:00 – 7:00 p.m. Historic Hotels Annual Conference Hospitality Desk
Location: Wigwam Foyer
2:00 – 3:30 p.m. History Tour of The Wigwam (established 1929)
Location: Sun Lounge
2023 HISTORIC HOTELS ANNUAL CONFERENCE BEGINS
– Welcome –
6:30 – 9:00 p.m. Tastes of Tradition Welcome Reception – Sponsored by The Wigwam (established 1929)
Location: Wigwam Lawn and Patio
Attire: Resort Casual
Wednesday, October 11, 2023
7:00 – 8:05 a.m. Breakfast & Tradeshow – Sponsored by Corsicana Hospitality
Location: Mohave Ballroom
8:10 a.m. General Session – Sponsored by GCommerce
Location: Wigwam Ballroom, Pima & Pueblo
Welcome – Larry Horwitz, Executive Vice President, Historic Hotels of America and Historic Hotels Worldwide
Opening Remarks and Welcome – Katy Powers, Co-Chair of the 2023 Host Committee, Managing Director, and General Manager of The Wigwam (established 1929)
Board of Advisors Greeting – Joseph J. Vezzoso, Chair, Board of Advisors; Vice President Resort Operations and Sales at French Lick Resort / French Lick & West Baden Springs Hotels
Welcome – The Importance of Historic Hotels of America to the National Trust for Historic Preservation, Matt Montgomery, Chief Marketing Officer, National Trust for Historic Preservation
Keynote Speaker – The Power of History on Film: How Documentaries Engage and Preserve, Katherine Malone-France, President & CEO,
The Better Angels Society
Keynote Talk – Key Takeaways:
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Why historical documentaries are powerful tools for engaging the public and preserving your property.
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The process and elements of telling engaging stories about your hotel's history on film.
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Leverage the many facets of your historic hotel on video – an ideal set.
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How to engage your communities in storytelling on film.
Keynote Speaker – Urgency for the AHLA to Win More Federal, State, and Local Tax Support for Hotels, Chip Rogers, President and CEO, American Hotel & Lodging Association (AHLA)
Keynote Talk – Key Takeaways:
- Which priorities have become more urgent for the AHLA in winning more federal, state, and local tax support for hotels?
- What you can do to be more effective locally with your elected representatives
- Why it is urgent to speak up in your local community and to your elected representatives.
- Learn what you can do to convince elected representatives that have never made a payroll to support legislation that helps the Hospitality and Tourism industries.
Sponsors and Exhibitors Introductions – Stephanie Calhoun, Director, Member Services & Support, Historic Hotels of America and Historic Hotels Worldwide
10:15 a.m. Networking Coffee Break & Tradeshow – Sponsored by RoomNet
Location: Mohave Ballroom
10:45 a.m. General Session – Sponsored by Jonas Hospitality
Location: Wigwam Ballroom, Pima & Pueblo
Keynote Speaker – Develop a Successful Culture of Innovation, Overcome Barriers to Innovation While Making Lots of Small Bets - Fail Fast, and Innovate – Stephen Parker, Chief Innovation Officer, Transportation Security Administration (TSA)
Keynote Talk – Key Takeaways:
- 40% of a CEO’s time must be on innovation to stay ahead.
- Develop a Culture of Innovation so Innovation can happen at any level.
- Form LIFT Cells (Base Specific Innovation from the Air Force) and allow problem owners to own innovation.
- Foster Disruptive Innovation (Netflix DVD to Streaming)
- Adapt to a Mission Model Innovation approach.
- Achieve, Measure, and Report - OKR – Operational Key Results (Google)
Keynote Speaker – Uncovering Hospitality’s Next Big Innovation, Robert Vera, MBA, Entrepreneur, Co-Creator of the STAR™ Model of Corporate Innovation, Venture Capital Partner, and university professor
Keynote Talk – Key Takeaways:
- Fall in love with the problem, not your solution.
- Installing the architecture to encourage and deliver innovation.
- A proven system to identify, create, and launch market-dominating innovation.
- Different vs. Better; building new magic moments for guests.
12:30 p.m. Welcome and Celebration of New Members Lunch – Sponsored by Coca-Cola®
Location: Sachem Terrace
1:45 – 2:25 p.m. Academies – Select one from Academy #1, #2, #3 or #4
Academy 1: Leveraging Social Media as An Extension of The Guest Experience
Location: Aztec A
Jennifer Hawkins | Managing Partner – Hawkins International, a FINN Partners Company
Valérie Vaillancourt | Associate Vice President, Social Media Director – Hawkins International, a FINN Partners Company
Explore how hotels can leverage social media platforms to enhance and extend the guest experience, what it means to take a service-forward approach to social media, and how to deepen connection and foster engagement with past, current, and prospective guests. We will delve into strategies for creating a seamless online-to-offline journey, including personalized engagement, real-time responsiveness, and immersive storytelling. Attendees will discover how to harness the power of social media to make a good first impression, as content strengthens brand differentiation, and community engagement fosters brand loyalty and amplifies positive word-of-mouth. Join us to gain insight into the pivotal role social media plays in modernizing guest interactions and shaping memorable hospitality experiences.
What You Will Learn:
- Why elevating your property’s social media presence should be a priority in today’s travel landscape.
- Gain a better understanding of the work required to knock social out of the park across platforms.
- How to craft compelling narratives that showcase your brand's values and immerse guests in memorable stories, beyond the experiences you sell on property.
- Understand the importance of timely and authentic responses on social media to build a sense of connection and trust.
- Explore the benefits of influencer-generated & user-generated content as a means to amplify guest experiences and foster a sense of community.
Academy 2: On the Lookout- Culinary Trends 2023 and Beyond – Sponsored by Steelite
Location: Aztec B
Christopher McLean, Executive Chef & Beverage Director, Certified Sommelier, The Wigwam
Explore the upcoming 2024 Culinary and Beverage Trends that will impact menu development for our guests’ experience. We will look at the most popular F&B items of 2023, how they impacted our business over the last year, and look ahead to the future of food and beverage, with upcoming trends, to keep guests coming into our restaurants and booking events with us.
Through thorough discussion on upcoming trends in the food and beverage industry, Attendees will have a better understanding of the challenges we will see in the market, as well as the demands of our guests, to be able to engineer menus that will achieve the best results for culinarians, F&B sales professionals, and liquid chefs.
Attendees will be able to use the knowledge of the 2024 trends to impact sales and revenue by tapping into the right markets of ingredients, equipment, and technique, while understanding the importance of added value to get more guests out of their homes and back into our establishments.
What You Will Learn:
- Aligning what’s popular and trending with customer demand in the F&B market
- The Importance of Sustainability and sourcing from eco-friendly Suppliers
- History repeats itself (with key ingredients)
- Upcoming challenges: Inflation, Climate Change, Boundary Conflicts, Dining at Home
- Commodity Forecast Pricing Information
- Health and Wellness Trends
- Looking to the Bar: Beverage Trends for the coming year
- Stories Sell (the importance of staff training)
Academy 3: The Next Wave of Operating Efficiency: How to use the cloud to enhance operations
Location: Aztec C
Ana Esquijarosa | General Manager, Sales – Hotel Operations at Sabre
Nuvola is a single destination, cloud-based optimization solution deliverin g intuitive software to enhance every aspect of a hotel's operations including guest services, housekeeping, maintenance, and guest engagement. These pillars focus on overall service optimization and strengthen the day-to-day hotel operations. The Nuvola platform, along with its robust reporting capabilities, keep staff in sync, develop accountability, and enhance the guest journey throughout their stay.
Get the visibility you need to manage your property with confidence. Nuvola’s task management and guest engagement software provides you with the tools you need to strengthen daily hotel operations and deliver service that will keep guests coming back. This is the new frontier in hotel operations: intuitive technology created by former hoteliers with a deep understanding of the challenges you face every day. Technology that brings together front-of-house, back-of-house, and guest service management so you have the full picture. Technology that extends beyond what a PMS is capable of, helping you find your edge to go beyond.
What You Will Learn:
- Amplify Team Productivity: Tasks are easier to fulfill when you have a tool that streamlines communication between front-of-house and back-of-house making it simple to assign and track tasks.
- Achieve Brand Standards: With Nuvola you will have a single platform to connect teams, tasks, and guests, ensuring consistency and a quality stay every time.
- Boost Satisfaction Scores: Nuvola helps you anticipate guest needs and react promptly which drives satisfaction scores and property ratings. Plus, Nuvola’s ease of use will increase staff satisfaction too.
Academy 4: For Every Place That Matters: Access Control Trends and Enhanced Security Measures
Location: Sachem East
Brian Uttley | Sr. Partnership Sales Manager – dormakaba – Access Control Solutions (Hospitality)
There is a delicate balance in preserving the historic ambiance of hotels and the keystone of the property’s tech stack; the guestroom door lock. The guestroom door is the portal to nostalgic experiences and the rich histories that travelers seek and your hotels possess. It is the touchpoint where all hotel systems converge and the delivery of hospitality occurs.
We invite you to join us in an insightful session that identifies why your access control decisions play a critical role not only in the safety of your staff and guests but also in your guest experiences and offerings.
What You Will Learn:
- Equip yourself with the knowledge and tools necessary to sustain the enchantment of your historic hotel and safeguard the well-being of your guests
- Gain visibility into the industry’s digital and mobile trends
- Understand the need for enhanced security measures in an increasingly vulnerable space
- Enlightened conversation around social issues that plague the industry and some of the outlooks to combat them
- What you should expect from your lock partner
2:25 – 2:30 p.m. Switch Academies – Transition from Session 1 to Session 2
2:30 – 3:15 p.m. Academies – Select one from Academy #5, #6, #7, or #8
Academy 5: Harnessing the Power of Social Media to Create New Horizons for PR
Location: Aztec A
Jennifer Hawkins | Managing Partner – Hawkins International, a FINN Partners Company
As the media landscape continues to shift and shrink year over year, a one-dimensional, traditional PR strategy is no longer comprehensive enough to deliver the ROI many brands expect. This discussion will focus on the out-of-the-box ways that travel brands can work social media into their PR plans to build buzz, reach new audiences, and take charge of the myriad digital opportunities for exposure that are so often left on the table.
Using real-world case studies, attendees will leave this talk with concrete ways to broaden your company's reach across social and digital media, with an understanding of tried-and-true methods to reach editors, like-minded partners, collaborators and perhaps most importantly - their audiences.
What You Will Learn:
- A number of ways to gain exposure for your brand or company that fall outside the "traditional" public relations approach
- The steps entailed to pitch new partners, editors, and collaborators to spotlight your brand via social media content, campaigns and collaborations
- Real-world examples of how brands have successfully leveraged social media in their PR plans, and what the results are
- How your company can put these learnings into practice and build buzz for your brand across new channels, today
Academy 6: A Brief Background on Cybersecurity, it’s more than an alphabet soup from the geeks
Location: Aztec B
David Neel, CTO – CyberTek MSSP
In the past, cybersecurity was often seen as a niche area reserved for tech-savvy professionals, leading to an abundance of technical jargon and acronyms that made it difficult for the public to understand. This has created a perception that cybersecurity was only relevant to a select group of "geeks" or experts in the field.
Attendees will discover how to promote a culture of security awareness within their organizations.
What You Will Learn:
- Understand the basics of cybersecurity and dispel common misconceptions.
- Discover why cybersecurity is relevant to everyone, not just technicians.
- Decode the alphabet soup of acronyms and terminology.
- Gain insights into the evolving cybersecurity threats that affect organizations.
- Learn tips to enhance your personal online security.
- Leave with actionable steps to improve your cybersecurity awareness and practices.
Academy 7: Guest Communication: How to Create an Email Strategy That Connects with Guests Throughout Their Stay
Location: Aztec C
Rick Sousa, Director of Sales, Jonas Hospitality
Learn the Art and the Science of why guest messaging needs to be a key focus of every historic hotel. The guest journey starts long before check-in: it starts the moment a guest confirms a booking. Leverage automated email marketing to increase up-sell opportunities, encourage loyalty, and streamline arrival and departure – without significant staff resources or time investment.
What You Will Learn:
- How to personalize every guest’s experience with limited resources
- Proven strategies to drive additional revenue from pre-arrival emails
- How to turn marketing opportunities into operational efficiency
Academy 8: Metrics that matter in times of soft demand and increased competition
Location: Sachem East
Jennifer Redding, Enterprise Customer Success Manager, Revinate
Hoteliers are working harder to capture repeat business while attracting new guests. Every traveler is going somewhere; make sure your property is one of their destinations. Learn how to harness the power of guest data and fulfill the expectation of personalization to maximize your traveler market share.
What You Will Learn:
- Tips to taking a proactive approach in initiating the guest booking journey.
- Strategies for using your guest data to send targets and personalized communications to the right guest at the right time.
- Best practices for initiating, re-engaging, and building guest loyalty.
3:15 – 4:15 p.m. Networking Coffee Break & Tradeshow – Sponsored by Down Etc.
Location: Mohave Ballroom
5:45 – 9:00 p.m. Dinner – Sponsored by Sabre
Location: Red Allen's Bar & Grill
Named after the 42-year venerated head golf pro, Red Allen's Bar & Grill offers an idyllic outdoor dining experience with views of the Blue and Gold golf courses' lush greens and meadows. You will enjoy a relaxed vibe, famous burgers, and local craft beer selections.
Thursday, October 12
7:00 – 8:15 a.m. Breakfast & Tradeshow – Sponsored by JDE, the Tradeshow Beverage Partner
Location: Mohave Ballroom
8:15 a.m. General Session – Sponsored by Tambourine
Location: Wigwam Ballroom, Pima & Pueblo
Welcome – Larry Horwitz, Executive Vice President, Historic Hotels of America and Historic Hotels Worldwide
Keynote Speaker – The Historic Hotels of America – STR Forecast 2024-2025 – Hannah Smith, Senior Analyst, STR
Keynote Talk – Key Takeaways:
- Will RevPAR for historic hotels continue to grow at a compound average annual rate, which is greater than the rate of RevPAR annual growth forecast for the nation’s upper upscale hotels and luxury hotels?
- Will annual occupancy levels for hotels that are members of Historic Hotels of America continue above the national average occupancy level through 2025?
- What other economic surprises should historic hotels consider in their long-term planning?
Keynote Speaker – Innovation is a culture driven by what is important to customers – Stu Grant, General Manager for Racecar tires at Goodyear Tire & Rubber Company
Keynote Talk – Key Takeaways:
- Three components of an enduring brand
- Applying lessons from racing to your business
- How a “culture” of innovation is more important than a new product or service
- The true foundation of your brand’s reputation
10:00 – 10:25 a.m. Networking Coffee Break & Tradeshow – Sponsored by Majestic International
Location: Mohave Ballroom
10:30 a.m. General Session – Sponsored by Venuelocity
Location: Wigwam Ballroom, Pima & Pueblo
Keynote Speaker – Build a winning team! – Jerry Colangelo, American businessman and sports executive. Formerly owned the Phoenix Suns of the NBA, the Phoenix Mercury of the WNBA, the Arizona Rattlers of the Arena Football League, and the Arizona Diamondbacks of Major League Baseball. Former Chairman of USA Basketball.
Keynote Talk – Key Takeaways:
- Build an atmosphere where everyone can learn and grow.
- Maximize characteristics of outstanding leadership: respect, instilling confidence, enthusiasm, and showing credibility and integrity on a consistent basis.
- Vision and Passion are interlinked. How to get people committed 100% to take the necessary actions to see that the vision becomes a reality.
Keynote Speaker – The Power Within - Talent Attraction, Development and Retention – Julius E. Rhodes, SPHR, Founder of mpr group and author of BRAND: YOU, Personal Branding for Success in Life and Business.
We will examine the tools at your disposal and the tension that exists in attempts to effectively develop a talent acquisition process. Better understand tactics and strategies you can implement to create WOW (World of Wonder) moments that create a sustainable advantage and will enhance your ability to attract, develop and retain talent.
Keynote Talk – Key Takeaways:
- How to utilize a common language regarding talent acquisition (recruitment, retention and culture).
- How to identify, understand and overcome workplace perceptions that hinder talent acquisition and management.
- How climate differs from culture.
- The ability to differentiate positions from careers.
- The five E's of effective talent acquisition
Keynote Speaker, liminality, the state of being in-between, and will there ever be a back to normal? – Major General Mari K. Eder (U.S. Army, Retired), renowned speaker and author, a thought leader on strategic communication and leadership
Keynote Talk – Key Takeaways:
- Explore the relationship between what we are facing today, personally and from a business perspective.
- Understand how the term, liminality – defined as the time of the open door, the time in between, is applicable today.
- Learn about liminality examples that occur following major global events – such as WWII, massive earthquakes, and the pandemic. Identify actions to take while still not quite ‘back to normal’ whatever that may be and searching for a new normal.
12:01 p.m. Announcement of 2024 Historic Hotels Annual Conference Location, 2024 Host Committee Chair
12:20 p.m. Historic Milestones & Celebrations Lunch – Sponsored by TipBrightly
Location: Sachem Terrace
1:45 to 2:20 p.m. Academies – Select one from Academy #9, #10, #11, or #12 – Sponsored by dormakaba
Academy 17: A Brief Background on Cybersecurity, it’s more than an alphabet soup from the geeks
Location: Ozanne Room
David Neel, CTO – CyberTek MSSP
In the past, cybersecurity was often seen as a niche area reserved for tech-savvy professionals, leading to an abundance of technical jargon and acronyms that made it difficult for the public to understand. This has created a perception that cybersecurity was only relevant to a select group of "geeks" or experts in the field.
Attendees will discover how to promote a culture of security awareness within their organizations.
What You Will Learn:
- Understand the basics of cybersecurity and dispel common misconceptions.
- Discover why cybersecurity is relevant to everyone, not just technicians.
- Decode the alphabet soup of acronyms and terminology.
- Gain insights into the evolving cybersecurity threats that affect organizations.
- Learn tips to enhance your personal online security.
- Leave with actionable steps to improve your cybersecurity awareness and practices.
Academy 9: What's New & Evolving in Digital Marketing
Location: Sachem East
Chris Jackson, Principal & Chief Evangelist, GCommerce
Digital marketing is constantly evolving. Learn what is new and even old with a new twist. The customer journey continues to expand. AI is changing the world. Well...sort of, but you can find some easy ways to employ it at your hotel. Learn how to take full advantage of Google Analytics 4 with Google's Big Query. Walk away with some great insight and actionable items on how your property can take advantage of emerging digital and consumer trends.
- The Evolving Path to Purchase
- Facebook's New Threads
- Google Analytics 4 & Big Query
- Metasearch Campaign Optimization
- Artificial Intelligence
- Great Content is Everything
Academy 10: The Next Wave of Operating Efficiency: How to use the cloud to enhance operations
Location: Aztec A
Ana Esquijarosa | General Manager, Sales – Hotel Operations at Sabre
Nuvola is a single destination, cloud-based optimization solution delivering intuitive software to enhance every aspect of a hotel's operations including guest services, housekeeping, maintenance, and guest engagement. These pillars focus on overall service optimization and strengthen the day-to-day hotel operations. The Nuvola platform, along with its robust reporting capabilities, keep staff coordinated, develop accountability, and enhance the guest journey throughout their stay.
Get the visibility you need to manage your property with confidence. Nuvola’s task management and guest engagement software provides you with the tools you need to strengthen daily hotel operations and deliver service that will keep guests coming back. This is the new frontier in hotel operations: intuitive technology created by former hoteliers with a deep understanding of the challenges you face every day. Technology that brings together front-of-house, back-of-house, and guest service management so you have the full picture. Technology that extends beyond what a PMS is capable of, helping you find your edge to go beyond.
What You Will Learn:
- Tracking and ensuring on-time completion of work orders and guest requests.
- Facilitating clear communication between front-of-house and back-of-house departments.
- Organizing and assigning requests with limited staff.
- Minimizing housekeeping board creation and have real-time updated room-status dashboard.
- Providing a traceable direct communication channel such as Guest Chat with individual and broadcasting messaging capabilities.
- Ensuring compliance with brand/corporate (service/health/cleaning/operations) standards.
Academy 11: Talent Attraction, Development and Retention is B.I.G.
Location: Aztec B
Julius E. Rhodes, SPHR, Founder of mpr group and author of BRAND: YOU, Personal Branding for Success in Life and Business
This Academy Focuses on the Workbook and practical ways to implement some of the concepts presented during the Keynote Talk.
What You Will Learn:
- The ability to identify and utilize a common language regarding talent acquisition (recruitment, retention, and culture).
- The value of using stories as a vehicle to share their narrative in a concise and compelling manner.
- The ability to identify, understand and overcome workplace perceptions that hinder talent acquisition and management.
- How climate differs from culture.
- The ability to differentiate positions from careers.
- The five E's of effective talent acquisition
Academy 12: One-of-a-Kind Promotion; Elevating the Guest Experience
Location: Aztec C
Gabe Cooper, Co-Founder, NogginBoss, the fastest deal to ever conclude on ABC’s Shark Tank.
The NogginBoss innovation has become a phenomenon at events including weddings, tradeshows, corporate meetings, fundraisers, and every kind of sporting event. NogginBoss has stolen the show at major golf events, the NBA finals, the Superbowl, and on ESPN. NogginBoss has created a new category of business, wearable promotion gear. Learn the NogginBoss origin story and explore how to leverage NogginBoss in social media to promote hotels and hotel events.
What You Will Learn:
- How to conceive and validate new ideas and innovations
- How to use NogginBoss to drive social media impressions and Brand awareness
- How nonprofit organizations leverage NogginBoss
- How hotels can use NogginBoss to elevate weddings, family reunions, corporate and other events.
2:25 p.m. Switch Academies –Transition from Session 1 to Session 2
2:30 – 3:15 p.m. Academies – Select one from Academy #13, #14, #15, #16
Academy 13: Embracing Vegan Lifestyles; Brilliant New Vegan Food Options and Pairings – Sponsored by Steelite
Location: Aztec A
Mike Salem, CEO, ReCreate Foods & Flip Isard, Founder & CEO of Friet St. - Premier restaurant french fries
Vegan has emerged from a trend to a lifestyle embraced by millions including athletes and celebrities like Venus Williams, Woody Harelson, and comedian Kevin Hart, who owns a chain of Vegan Restaurants. Several of the top restaurants in the world now offer vegan-only menus. Hotels that embrace and promote the vegan lifestyle by offering thoughtful and delicious vegan menu items have an excellent opportunity to tap into this growing “vegan-guest” market. Mike Salem’s Recreate Foods has emerged as the taste and texture leader in plant-derived chicken. Recreate chicken has been deemed the Carnivore Converter, as once you taste it you can never go back to factory chicken. Join Mike Salem and Flip Isard, Founder & CEO of Friet St. - Premier restaurant french fries, to taste and learn how to create, plate, and pair delicious vegan menus.
What You Will Learn:
- How this vegan food innovation can attract new guests while elevating the guest experience
- Why Recreate and Friet St. are different than all other providers
- Best vegan pairing options
Academy 14: Just Chill; How Hoolest Eliminates Stress and Anxiety
Location: Aztec B
Nick Hool, Ph.D., Founder, Hoolest Performance Technologies - creator of the stress pocket relief tool
A Hoolest device is an innovation that relieves stress in minutes without the use of drugs. At times, hospitality can be a stressful occupation, and travel has become stressful for guests, Hoolest offers a solution to both the tired and stressed guests and overwhelmed staff. Attendees will learn how to use this simple device and the science behind the innovation. Hotels can offer a Hoolest Relaxation Lounge in the lobby, at the spa, or at any location on the property.
What You Will Learn:
- How this innovation could improve overall staff performance
- How to implement a Hoolest Relaxation Lounge to elevate the guest experience
- How to incorporate Hoolest into your Spa packages
- The science and safety of vagal nerve stimulation
Academy 15: For Every Place That Matters: Access Control Trends and Enhanced Security Measures
Location: Aztec C
Brian Uttley | Sr. Partnership Sales Manager - dormakaba - Access Control Solutions (Hospitality)
There is a delicate balance in preserving the historic ambiance of hotels and the keystone of the property’s tech stack; the guestroom door lock. The guestroom door is the portal to nostalgic experiences and the rich histories that travelers seek and your hotels possess. It is the touchpoint where all hotel systems converge and the delivery of hospitality occurs.
We invite you to join us in an insightful session that identifies why your access control decisions play a critical role not only in the safety of your staff and guests but also in your guest experiences and offerings.
What You Will Learn:
- Equip yourself with the knowledge and tools necessary to sustain the enchantment of your historic hotel and safeguard the well-being of your guests
- Gain visibility into the industry’s digital and mobile trends
- Understand the need for enhanced security measures in an increasingly vulnerable space
- Enlightened conversation around social issues that plague the industry and some of the outlooks to combat them
- What you should expect from your lock partner
Academy 16: New Resources and Programs from Historic Hotels of America and Historic Hotels Worldwide
Location: Sachem East
Matt Coletti, Julie Stoltz, Will Steele, Greg Leinweber
Is your 2023 marketing budget stretched? Historic Hotels of America and Historic Hotels Worldwide offer many opt-in marketing campaigns and media programs that will gain extra exposure for your hotel throughout the year, often at no additional cost. This overview will introduce you to the resources and opportunities available to you through the year from your historic hotel’s membership including historic hotels website and digital marketing, email campaigns, promotions with partner organizations, revenue enhancement, content published for media use, special savings from alliance partners, and full connectivity solutions.
What You Will Learn:
- Best Practices for achieving stellar media exposure from your Milestone Celebrations
- Reach the media through the Top 25 Lists published by Historic Hotels of America
- Expand the reach of your social media.
- Document your culinary recipes and traditions.
Academy 18: How Do You Measure Success and Improve Your Performance?
Location: Ozanne Room
Brandon Gill | Sales Executive – STR, a CoStar Group Company
Hannah Smith | Senior Analyst – STR, a CoStar Group Company
Be among the first to see the next generation of STR data. As a hotel owner or operator, you need answers to specific questions if you want to build and execute a successful strategy. The key to finding those answers is found in benchmarking, the process of comparing your property’s or portfolio’s performance against the competition. Benchmarking adds a necessary layer of context for success and failure based on your circumstances, and the timing couldn’t be better for gaining these powerful insights. CoStar Group recently launched this next generation of STR, with the company’s hotel data benchmarking, analytics and marketplace insights integrated into CoStar’s industry-leading information, analytics, and data-driven news platform. The enhanced product provides insights to help you take advantage of every opportunity.
What You Will Learn:
- How benchmarking helps you identify opportunity and combat losses
- How multiple data sets and analytics help you determine your most profitable business mix as well as forecast and budget with confidence
- How to action real-time functionality to manage your data
6:00 p.m. Cocktail Reception
Sponsored by The Wigwam (1926)
Location: The Wigwam Foyer
7:00 p.m. 2023 Historic Hotels Annual Awards of Excellence Ceremony and Gala Dinner
Sponsored by The Hershey Company
Location: Wigwam Ballroom, Hopi/Pima/Pueblo
Attire: Cocktail
Friday, October 13
Departures at Leisure