Full Name
Betsy Froelich
Business Title
Director of Marketing
Company
Kohler Hospitality & Real Estate
Speaker Bio
Betsy is the Director of Marketing for Kohler’s Hospitality & Real Estate group where she is responsible for all strategic marketing initiatives while also managing the unique distinction of each brand like The American Club, Kohler Waters Spa, Whistling Straits and The Old Course Hotel to name a few.

She joined Kohler Hospitality in October of 2020 after over 12 years with Kohler’s Kitchen & Bath teams in a variety of marketing roles. While there she led national marketing campaigns, organized involvement at international tradeshows like the Consumer Electronics Show and the Kitchen & Bath Industry Show and managed countless research and development opportunities.

Betsy holds an undergraduate degree from Marquette University as well as her MBA from University of Wisconsin – Oshkosh.
Betsy Froelich